This article offers a bird’s eye view of why you should be using Facebook ads for your business.
Do you own a business that hasn’t started advertising on Facebook yet?
If you’re not, you’re missing out on BILLIONS of potential customers worldwide. MILLIONS of potential customers in the United States alone.
Keep reading for five great reasons to start advertising on Facebook today.
Reason 1 – Reach
According to Facebook’s own report, the platform boasts 2.13 billion monthly active users worldwide. An astounding 1.4 billion of those users are active daily.
Only selling in North America? No problem, the monthly active user count of the United States and Canada is a whopping 239 million people as of December 2017 according to statista.com.
It’s one of the biggest parties in town and the perfect place to advertise your services or products.
Reason 2 – Focused Targeting
Perhaps one of the best reasons for finding new customers for your business on Facebook is the platforms ability to target people according to both demographics and certain interests.
Utilizing these audience creation parameters makes it easy to create audiences made up of people that most closely match your ideal customers. Learn more about creating your Ideal Customer Profile here.
Reason 3 – Tracking User Actions and Engagement
Let’s take it a step further! By installing Facebook’s pixel on your website you’ll be able to optimize your ads and segment your audiences even further.
Some of the common conversions that Facebook is able to integrate with their ads manager platform are:
- Pageviews – User clicks through your ad and views any page on your website.
- Lead – User submits their contact information via a form on your website.
- View Content – User views the page for a product or service that you sell.
- Add to Cart – User adds a product or service to their online shopping cart.
- Initiate Checkout – User starts the checkout process.
- Purchase – User purchases a product or service on your website.
Instead of posting ads and hoping for clicks to your website, Facebook ads can be optimized for each of these different conversion events to increase the ad’s effectiveness.
For example, instead of simply running an advertisement to get clicks to a website, we can tell Facebook to optimize delivery of the ad to people who are most likely to purchase a product or service.
With the purchase example, Facebook learns what type of person is most likely going to take that specific action each time someone purchases after seeing your ad. Based off this data, Facebook starts sending the ad to the people in your audience that are most likely to purchase.
These three tips have only scratched the surface of what’s possible within Facebook advertising.
Let us know in the comments below if we can answer any questions for you!